Affinity photo styles collection full#

Our people are actively pursuing their work, they are in motion, and their passion and action create energy. Try showing juxtaposition, experiences and emotions. Images should create a story in the mind of the viewer and allow the audience to see themselves reflected in the photo’s ideal - generally make the action or the location can be multiple things to multiple people. We believe our stories will create a connection to this place and relay our efforts to create a world of good. We are an authentic brand made up of real people doing amazing things. LIGHT: Sunrise and sunset, fades and shades, illumination.COLOR: Gradation using light, cohesive palette, hints of purple and gold.And of course, using hints of purple or gold, continue to brand the images as the UW. Strive for a harmonious color palette among elements including the environment, attire and objects. Illumination can come from many places: sun, candle, computer monitor, spotlight - but illumination starts from a source and works its way into the darkness, so images should have a strong sense of shadow and glow. Capturing the look of sunrise or sunset, brings more complexity to the color palette and creates shadows. Light should illuminate objects and people and buildings, and should start with a glow that emanates from the shadows. Lighting is essential to creating dramatically beautiful images. Our connectivity to nature and our geographic region are an integral part of our collective mindset and ethos. With one of the most beautiful campuses in the nation, Huskies have a lot to be proud of. UNIQUE: Behind-the-scenes, unseen moments, asymmetry.

Affinity photo styles collection full#

DEPTH: Horizon and beyond, see full picture.Bold is not busy keep everything open, simple. Show that everyone can Be Boundless in his or her life. Try looking beyond the horizon to convey the University’s confidence and optimism. When showing UW people and places, keep as much scenery/landscape in the photo as possible. Share unseen moments show the audience a sneak peek into a moment of brilliance. Eye-level is great, but it is okay to see things from above, below, inside, etc.

We see the world differently here, so share that perspective. A strong sense of depth and distance creates a boundless feel - think expansive. A unique perspective or point of view sets a bold tone. How do we show our bold spirit and boundless determination photographically? Composition is king. As a guide, Boundless photography is embodied by three elements: Brilliantly bold Our creative approach exemplifies the Husky spirit: youthful, aspirational and optimistic, with a belief in perpetual possibility. Log in with your net id to use this resource today. Visit our Visual Asset Collection for photography and video b-roll. Our photography style reflects and reinforces our brand promise and positioning, portraying moments in dramatic, authentic ways. So we seek to portray the places - and the people - that help the UW Be Boundless.

We know that the world is bigger than just us.